Wolter Kroes

Social Network

Wolter Kroes Social Network

 

#wolter #artist

CASE:

One of the Dutch leading artists "Wolter Kroes"

is the first artist with his own Social Network.

His fans can signup, interact, and contribute

to their favourite artist.

GOAL:

Creating amazing Fan Engagement for the fans of Wolter Kroes

STORY:

Wolter Kroes is an A-list artist in the Netherlands. Performing exclusively in Dutch. Known for incredible ballads and famous for his "sing-a-long"  songs. He is also one of the key performers for the Dutch soccer team.

He has a great number of loyal fans and likes to give them a space to meet each other and share their content with the community.

TARGET:

Create an amazing space where fans can meet. Convert the Facebook likes into active Community members and offer them special content, tickets and specials.

PROJECT:

Together with Wolter Kroes, his manager and fans we created this unique project. Wolter Kroes is now the first artist with his own Social Network. 

NUMBERS:

  • 1000+ signups within the first 2 months

  • 4,10 pages per visitor on average leading to a stunning 100.000+ pages in those first 2 months. An increase over the old website of 500%

  • Average time on the site over 4:06 minutes

  • Average 1,2 posts per user.

  • Average 1,5 shares per user

 

Community Networkz 2016